Thursday, November 3, 2011

Caption Contest Winners

We showed you these crazy illustrations from the terrible new Ommegang beer labels and asked you to come up with some fun captions to go along with them. Here are the winning entries! Each winner will be receiving a signed copy of "The Best of The New School", a set of silicone pint glasses, and a patent-pending Bailey's brand digital tap list for their home kegerators.


"Introducing the James Bond and Charlie's Angels Collaboration Ale, Sexy Spy Stout!" -John Brisson (Tacoma, WA)


"I know we had too much to drink at the Hood River Fresh Hop festival, but there must be a better way to get home" -Matt Westfall (Hillsboro, OR)


"Looks like the Cantillon guy finally came out of the closet!" -Jon Stack (Portland, OR)

What was Ommegang thinking with these new labels? As a friend of mine noted, the old labels were classy, iconic standouts. As a resident of the home of Three Philosophers, I'm particularly irritated by the first label. I often explored Ommegang's offerings back east as affordable, complex, and esoteric learning materials in my early quest for beer knowledge. Perhaps part of it is a mourning of the old guard and part is a disdain for the need to make everything extreme and exciting to the eye. Have you ever seen a bottle of Westvleteren 12? No fanciful nonsense required.

Feel free to add any additional captions or thoughts down below.

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